# Head of Sales &\#8211; in-store bakery [![bakery and pastry products in supoermarket.]()]() **In-store bakery** | **Flexible UK location | Career-defining opportunity** ### Please note: this job has been successfully completed If you are interested in being considered for similar roles then do submit your CV – click the button to go to our Talent Pool form. [Talent Pool page]() Do you have the experience and ambition to lead the UK & Ireland expansion for one of Europe’s top suppliers of premium bakery and pastry products? **bfpeople** is retained by a €500m European food group to appoint a commercially minded sales manager who will launch and grow the business in the UK&I in-store bakery market. This is a rare opportunity to build a business from the ground up, backed by a group with a strong track record of quality, innovation, and success across Europe. ### **About the Company** The company supplies a wide range of breads, viennoiserie, and pastries to major retailers and foodservice operators across Europe. Known for its quality, flexibility, and product innovation, it is now looking to establish a serious UK and Ireland presence, initially through supplying supermarket in-store bakeries and own-label frozen products. It already has a small UK footprint, with positive early feedback on locally tested products. Now it’s time to scale. ### **The Role** As the first UK-based Salesperson you will: - Lead market entry and business development in UK & Ireland - Secure orders with major grocery retailers - Develop and execute a go-to-market strategy with clear growth goals - Collaborate with NPD and production teams to tailor offerings for local consumers - Build strategic relationships with key buyers and lead commercial negotiations - Manage tenders, JBPs, and promotional plans to support successful launches This is a hands-on, entrepreneurial role with long-term strategic impact. Your brief is to establish a credible, competitive presence in the UK market within five years. ### **About You** You are: - Well-connected in UK grocery retail, especially with in-store bakery buyers - Experienced in opening doors and driving new business in bakery, pastry, or closely related food ingredients - Adept at managing the full sales cycle from strategy to execution and from product development to promotion - Commercially sharp, with a strong grasp of own-label product development, pricing structures, and promotional frameworks - A confident negotiator who can secure and manage major accounts - Comfortable working autonomously and cross-functionally, reporting to a European Commercial Director This is not an account management role. We’re looking for someone who can build, lead, and deliver. ### **What’s on Offer** - A generous and flexible salary package - Performance-related bonus - Company car allowance - A pivotal, career-defining opportunity with the backing of a market-leading European group **Location is flexible** within the UK, but you must be within easy reach of the major customers and an airport for regular travel to Europe. ### Please note: this job has been successfully completed If you are interested in being considered for similar roles then do submit your CV – click the button to go to our Talent Pool form. [Talent Pool page]() Apply using the form below, or call John Hamilton on 07831688173, for a confidential discussion.