In-store bakery | Flexible UK location | Career-defining opportunity
Please note: this job has been successfully completed
If you are interested in being considered for similar roles then do submit your CV – click the button to go to our Talent Pool form.
Do you have the experience and ambition to lead the UK & Ireland expansion for one of Europe’s top suppliers of premium bakery and pastry products?
bfpeople is retained by a €500m European food group to appoint a commercially minded sales manager who will launch and grow the business in the UK&I in-store bakery market. This is a rare opportunity to build a business from the ground up, backed by a group with a strong track record of quality, innovation, and success across Europe.
About the Company
The company supplies a wide range of breads, viennoiserie, and pastries to major retailers and foodservice operators across Europe. Known for its quality, flexibility, and product innovation, it is now looking to establish a serious UK and Ireland presence, initially through supplying supermarket in-store bakeries and own-label frozen products.
It already has a small UK footprint, with positive early feedback on locally tested products. Now it’s time to scale.
The Role
As the first UK-based Salesperson you will:
- Lead market entry and business development in UK & Ireland
- Secure orders with major grocery retailers
- Develop and execute a go-to-market strategy with clear growth goals
- Collaborate with NPD and production teams to tailor offerings for local consumers
- Build strategic relationships with key buyers and lead commercial negotiations
- Manage tenders, JBPs, and promotional plans to support successful launches
This is a hands-on, entrepreneurial role with long-term strategic impact. Your brief is to establish a credible, competitive presence in the UK market within five years.
About You
You are:
- Well-connected in UK grocery retail, especially with in-store bakery buyers
- Experienced in opening doors and driving new business in bakery, pastry, or closely related food ingredients
- Adept at managing the full sales cycle from strategy to execution and from product development to promotion
- Commercially sharp, with a strong grasp of own-label product development, pricing structures, and promotional frameworks
- A confident negotiator who can secure and manage major accounts
- Comfortable working autonomously and cross-functionally, reporting to a European Commercial Director
This is not an account management role. We’re looking for someone who can build, lead, and deliver.
What’s on Offer
- A generous and flexible salary package
- Performance-related bonus
- Company car allowance
- A pivotal, career-defining opportunity with the backing of a market-leading European group
Location is flexible within the UK, but you must be within easy reach of the major customers and an airport for regular travel to Europe.
Please note: this job has been successfully completed
If you are interested in being considered for similar roles then do submit your CV – click the button to go to our Talent Pool form.
Apply using the form below, or call John Hamilton on 07831688173, for a confidential discussion.